Any company offering a marketing promotion in Poland has a number of personal data protection regulations to comply with.
The development of Internet and mobile devices has allowed companies to collect the data in possible ways than ever before. What it means to the company is that almost every time the offer or marketing promotion is sent out it has to be checked with the current regulations and data protection act. One of the important elements of the act is that its company has to clearly state its name and address as well as provide information
To the type of data and purpose of data collection. Customers also need to be informed about their right to access and correct data at any point of time. Failing to provide this information is an offence and it might result in significant fines. Also, it’s important to know that fulfilling the order can’t be dependable on releasing information for company marketing purposes. Forcing your customers to do so is an offence.
COLLECTING PERSONAL DATA:
The data protection act gives rights to any person to complete freedom of decision about whom and when they decide to give the permission to collect and use (or not use) their data in marketing purposes.
Another important thing is the fact that all companies are obligated to allow each customer right to refuse and withdraw their data if they wish so. Any customer has a right to file a complaint and demand the data to be removed or deleted. In such circumstance any further use of data is illegal. Firms need to be aware that even simple data can be classified as personal data, and as such are subject to specific regulations.
For example that the company has to acknowledge fact that they become data administrators and have to secure it.